Segamat and Our Entrepreneurship


Segamat is a town and district located in the north of the state of Johor in Malaysia, bordering two other states of Malaysia (Negeri Sembilan on the west and Pahang on the north). It is located roughly 172 kilometers from Johor Bahru, the capital city of Johor State.
According to a local historian, Hassan bin Muhammad, the area used to be known as Rantau Panjang. In around 1511, a Bendahara (Prime Minister) of Melaka (Malacca), Bendahara Tepok and his troops were retreating to Johor after the fall of Melaka to the invading Portuguese forces led by Alfonso de Albuquerque. The Bendahara and his troops stopped and rested by a river in the area and drank water from the river. After the drink, the Bendahara exclaimed, "Segar amat!", or "Very refreshing!" in Malay, and named the river Segar Amat, which over time evolved into Segamat. However, initially the name Segamat only applied to the river. The settlement which later became Segamat was originally called Rantau Panjang. The town assumed the river's name only at the turn of the 20th century.
Segamat is very synonym with its textiles stories. In sync with our pastime activity inherited from our Yayasan Yusuf’s belated chief, thus we came to Segamat for only one reason - the textiles consignment. Playing small scale though, but the margin was quite promising which encouraged the entrepreneurship. We got our supply from Jakel Trading who is the main distributor of textiles material based in Segamat, subsequently distributed them to Bintulu and Miri through our Yayasan Yusuf representatives.
After a long hectic and to certain extend for the kids, a boredom trip, we pampered our hunger and appetite with the famous Johorian Beriayani Gam – a mixed colored rice cooked with ghee together with chicken, lamb or cow meat at Wahlia Restaurant, Segamat. The luscious Beriyani Gam was really value for money; the beverages were very dousing and above all, the hospitality was awesome.